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Ramblings on Netiquette

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Ramblings on Netiquette

PREFACE: This page touches on issues regarding direct-linking, bandwidth theft, copyright, credit-where-due, respect (and rights) of ownership, common courtesy, Internet etiquette ["Netiquette"] and emerging Internet law protecting intellectual property. It is not intended to be authoritative, but reflective; not accusatory towards those who don't yet know how this stuff works, but thought-provoking. Our hope is that this will spike readers' interest to research for themselves the topics presented.



A SCENARIO: Your car needs gas. There's enough in the tank to get you to a gas station; but, you decide, instead, to go next door and siphon what you want from your neighbor's car. Your neighbor won't see ... he'll never know, right?



Duh ... WHAT ARE YOU TALKING ABOUT?
Direct-linking, (aka remote-linking, hot-linking) and its resulting Bandwidth Theft operate the same as the above scenario. Let's suppose you see something you like on someone else's site, like a neat image file (or other types of media including music and zip files). You then add it to your webpage or use in a forum or guestbook by linking to the site's domain you found it on.

So ... WHAT'S WRONG WITH THAT?
The image file is loading on YOUR page, forum or guestbook entry; however, the person's remote site hosting the file, (the site you found it on and are now direct-linking to) is having its own bandwidth stolen by serving up the file to someone else's site, all because of your direct-linking. (Think of bandwidth as the gas used to power a car, as the scenario above, only in this case, its powering a file server. Everytime a file is called-on to load, including those you've direct-linked to, the server storing those files is using "gas" to load them.) Now that's fine for the person who owns the site paying for the gas. They can load anything they want on THEIR pages. After all, they're paying the bill, right? But, they should NOT have to pay for gas you siphon from them when you call on THEIR server to load a file to YOUR page. And people wonder why this is frowned upon? This is not a victimless lack of ethics. Your actions are costing THEM bucks, not you. It's very appropriately called "bandwidth theft", don't you agree?

Theft of bandwidth is a real slap-in-the-face to those freely sharing their artistic wares with us, along with the monetary loss dumped on them. Without question, bandwidth theft has closed down many promising sites.

Still sound harmless? The consequences are not. We may feel "anonymous" on the web, but server logs employed by many sites record much info about our activities, links and connection the moment we land on their sites and/or direct-linking is detected by their servers. Site owners can opt to report bandwidth theft to our ISP (Internet Service Provider), blog or forum hosts. They don't condone these practices, and their Terms of Service reflect their disdain for it. Websites and/or Internet connections can be yanked out from under us in a heartbeat. It is suggested that you look up the TOS of your ISP, web and/or forum hosts; that you become aware of the penalties involved.

Ummm ... HOW DO I LINK CORRECTLY?
Files must be linked to YOUR site's bin, and the file must be uploaded there. ("Bin" or web server, is where your files are stored online by your webhost.) To get a file to your bin, you first save it to your computer by doing the "Right-click, Save-As" thingee. The file is now on your computer, wherever you saved it. Now upload the file to your site's bin and link to it from your page; that is, to the file located in YOUR bin. Do not link to the file stored on the site you got it from. Depending on what directory (folder) you saved the file to, you will reference its location in the link you place on your page.

NOTE Reality: Some direct-link and steal bandwidth knowing it's unethical, fully understanding how the whole process works and choosing to continue in their theft. But, for those who truly didn't realize what they were doing, we hope this has helped you become aware. We all had to learn at some point.

NOTE: If you don't have a website, (or your free webhost doesn't allow direct-linking, such as Angelfire and others), but you want to leave sig files and other gfx in forums, guestbooks, etc, find a separate host that allows image storage and direct-linking. Open your own account w/them. Upload files to that host and link to that host site instead of to someone else's personal site. One server to try is: photobucket.com At the time of this writing, it remains a free service and allows direct-linking. Another to try is: www.81x.com


WEB COPYRIGHT ISSUES:
If we publish files on the Web (graphic, music, html, etc) we did not create (direct-linked or not), not in public domain, and without the creator's permission, we may find ourselves facing charges of copyright infringement, which involves fines and/or jail time. Infringement: files, intellectual property, including graphics, composed by someone other than the one publishing it (illegally) on their site. Internet law is constantly changing. Ignorance is no defense and buys no excuses.

• Internet Law | • Rights for Artists | • What is Copyright?
• The Digital Millennium Copyright Act
• Protection of Literary & Artistic Works (Berne/International)

WHAT IF THE FILE CREATOR SAID I COULD USE THE FILE?
Great! Now you'll want to present the file on your page without direct-linking, by always giving credit to the creator, if required, and never claiming their creation as your own work. All this seems tedious, I know. Lets look deeper:

Thousands of graphic and music files are offered by designers and musicians on the Web for us to use on our webpages. Many of us cannot make our own and depend on those we find on the Web to brighten our pages with colorful backgrounds, buttons, banners, headers, dividers, animations, music, etc, made by those more graphically/musically-inclined. The vast majority of these artists don't want a dime for their work, but may require a link-back so that those visiting your pages can find their sites and talents, just as you did. Others don't require a link-back and state so on their sites. They just enjoy creating and making them available to us. It's strictly a personal call on the part of the one originating the files.

However, if neither statement is made on a site, (whether they do or do not require a credit-link back, or whether anything at all is available for your use), it is NOT to be assumed you are automatically entitled to snatch their content, whether the page is displaying a ©copyright notice or not. Always contact the site owner and request his/her terms for using anything from their site. Keep a hardcopy email paper-trail (with headers) of your correspondence with those consenting to your using any of their page content.

'NET INTEGRITY - - NOT for some
Okay, so a few don't respect or play well with others. They may steal others' work, plagiarize entire pages, ignore requests for giving credit to the creator, claim the work of others as their own, direct-link and steal bandwidth; do a fast grab, bang, without even a "thanky-ma'am." Common courtesy is not their strong suit, and fair-play is not in their nature.

If a creative author/artist's longevity on the Web depends solely on being acknowledged and their labor respected ... well, they're probably already gone. After all, there is only ONE way to insure your work is safe: Don't put it online. True, but not nearly as much fun.

Thankfully, most creative webkeepers hang in there and continue to contribute to the Web because they enjoy dabbling in their own creativity and the outreach of sharing their talents, knowledge and experience. They don't let the few ruin it for the many.

That's so very cool.

ON THEIR BEHALF:
• Give credit where due, if stipulated in their Terms of Use
• Provide a link-back, if stipulated in their Terms of Use
• If you did not create it, don't claim it as your own
• Never grab from a site w/o asking their terms
• Never use their creation without permission
• Never direct-link to their site


And to ALL whose Web ethics are so very cool, too,
~ YOU ARE APPRECIATED! ~


Other Sources:
• Direct-Linking
• Image Use
• For You ezBoard/Yuku Users (and ALL boards)
• Core Rules of Netiquette



Think Before You Type

Author: Diane H. Bethel
Secretary, Board of Directors
Pawprints and Purrs, Inc.



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